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One BHAG, Two BHAG, and Creating a Disruption Vision

Jeffrey Flesch
6 min readJun 21, 2020

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Photo by Rahul Bhosale on Unsplash

Two weeks ago, I wrote the post Creating a Big Hairy Audacious Goal: The Creation of the BHAG. In that post, I wrote about the possibility of creating a BHAG that lives inside of another BHAG. Having two BHAGs makes sense, especially right now in the midst of the COVID-19 pandemic. I termed the BHAG that, at the time was just being created and not yet delivered, a disruption BHAG. And, seeing as the team I work with will get that BHAG Monday morning, I thought writing this piece made good sense. Plus, I made a promise. So, let’s go.

Here are 3 keys to creating a disruption BHAG.

Key #1: Let go of yesterday

To create a disruption BHAG, you must be open to creating from where you stand right now, at this moment. Meaning, you must be willing to let go of what you’ve done up to this point in your team, business, or organization. ALL of it. Especially those things that have worked well. They will not work the same in the future. Let them go.

Letting pieces of a business model, or a process or system go is not easy. Especially when they have worked well. However, you must be willing to let them go. Why? Because if you do not, you will not be able to visualize and put into practice new business models, processes, and systems. And, they are needed.

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Jeffrey Flesch
Jeffrey Flesch

Written by Jeffrey Flesch

Interests include personal and professional development, increasing access to higher education, and finding new ways to create inspiration and equity.

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