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Persistence without Resistance: Getting Outside of Your Comfort Zone

Jeffrey Flesch
4 min readMay 16, 2020

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Photo by Alex Wong

What is the difference between conceptual thinking and execution? And, what lives in between the two? Let’s take a look.

A concept is considered an idea, intention, or plan to do something. Though conceptual thinking is needed and necessary, without the execution behind the idea, intention, or plan to do that something, nothing real will exist in the world.

I often think that people do very well at the thinking part of leading a concept or idea into a planning phase, yet often times during the planning and the following execution phases of a project, traction falters, and the project either stalls, or drops completely. Why is this?

I believe it has to do with the myriad of stimuli we find ourselves dealing with every day, combined with the habit of continually firefighting in whatever business we find ourselves in.

Two years ago I went to an all day strategic thinking training, which included people from all spectrums of work, from line workers, and administrative and operations personnel to company presidents. And, what did all of these people, including myself, have in common? Every one of us was spending more time working in the business rather than working on the business.

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Jeffrey Flesch
Jeffrey Flesch

Written by Jeffrey Flesch

Interests include personal and professional development, increasing access to higher education, and finding new ways to create inspiration and equity.

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